Seminar Programme
Please choose ONE workshop from EACH of the three sections below and transfer them carefully to the matching boxes on your booking form to ensure you are allocated your choices.
Due to Health and Safety limits on session rooms, we do require you to make your choices at the time of booking and some sessions may fill up quickly. Sessions will be printed on badges for the event and it may not be possible to swap on the day.
Seminar A 11.20-12.30
A1: AMBASSADOR PROGRAMMES
How to select and manage Ambassadors of all types, for business and leisure tourism campaigns. Successful celebrity endorsements, business contacts and local resident schemes explained in detail.
Amy Allen, Marketing Manchester
Keith Blundell, Liverpool Culture Company
A2: BUSINESS EXTENDERS
Strategies and practical ideas for promoting extended stays and greater destination involvement for conference and other business tourists. Longer stays, broader itineraries, and other ways to work together and share the benefits.
Martin Evans, The Tourism Business
A3: THE BEST OF BOTH WORLDS
Having a successful leisure and business product mix; ways in which to accomplish this; and the benefits for all when it works. A case study and example of best practice from Brighton.
Adam Bates, Brighton and Hove City Council
A4: GETTING TO GRIPS WITH GROUPS
A specialist market, one foot in business, one in leisure, often under-exploited by destinations, coach groups offer excellent business. Advice from the CTC itself; Albatross – the UK’s largest coach tour wholesaler; and Cheshire – a highly successful group destination.
Chris Wales, Coach Tourism Council
Sean Taggart, The Albatross Group of Companies
Visit Chester and Cheshire
Seminar B 13.25-14.35
B1: AMBASSADOR PROGRAMMES
How to select and manage Ambassadors of all types, for business and leisure tourism campaigns. Successful celebrity endorsements, business contacts and local resident schemes explained in detail.
Amy Allen, Marketing Manchester
Keith Blundell, Liverpool Culture Company
B2: CONFERENCE DESKS
A guide to setting up and managing a successful conference desk. Initial enquiry handling, using technology, accommodation and venue services, ways to attract business and examples of best practice.
Laura Dickson, Maidstone BC
Jackie Inskipp, Destination Milton Keynes
B3: THE BEST OF BOTH WORLDS
Having a successful leisure and business product mix; ways in which to accomplish this; and the benefits for all when it works. A case study and example of best practice from Brighton.
Adam Bates, Brighton and Hove City Council
B4: OVERSESAS VISITORS
A practical session exploring best communication practice in marketing and delivering a service or promoting a conference to international visitors
Richard Sice, North East Regional Language Network
Seminar C 14.50-16.00
C1: CONFERENCE DESKS
A guide to setting up and managing a successful conference desk. Initial enquiry handling, using technology, accommodation and venue services, ways to attract business and examples of best practice.
Laura Dickson, Maidstone BC
Jackie Inskipp, Destination Milton Keynes
C2: BUSINESS EXTENDERS
Strategies and practical ideas for promoting extended stays and greater destination involvement for conference and other business tourists. Longer stays, broader itineraries, and other ways to work together and share the benefits.
Martin Evans, The Tourism Business
C3: THE PROFESSIONALS
What do Professional Conference Organisers need from destinations? Honest answers, to help you grasp the key factors, assist you in attracting new business and advise you on converting it to repeat business.
Lesley Maltman, MCI Belfast
C4: GETTING TO GRIPS WITH GROUPS
A specialist market, one foot in business, one in leisure, often under-exploited by destinations, coach groups offer excellent business. Advice from the CTC itself; Albatross – the UK’s largest coach tour wholesaler; and Cheshire – a highly successful group destination.
Chris Wales, Coach Tourism Council
Sean Taggart, The Albatross Group of Companies
Visit Chester and Cheshire
